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Marketing Management

Marketing Management
This qualification is designed for anyone preparing to work or already working in a marketing environment.
It will equip you with marketing management skills to help you evolve as a qualified 21st century marketing executive or manager.
Upon successfully completing this qualification, you’ll gain practical experience of using various marketing techniques to increase your organization’s profitability and return on investment.

Level 4 Diploma 
Mandatory Modules:   
                         

  • Principles of marketing 
  • E- marketing  
  • Business and the marketing environment
  • Marketing and business strategy  
  • Customer Service Management 

     
Level 5 Advanced Diploma
Mandatory Modules

  • Marketing research 
  • Ethical marketing and social responsibility
  • Advertising and promotion
  • International marketing
  • Business law 

Level 6 Graduate Diploma 
Mandatory Modules 

  • Products, Services and Branding Strategy
  • Financial Management
  • Marketing and Human Resource Management
  • Marketing channels and supply chain management
  • Quality Management
  • Project Report